MAINTAIN CAPITAL ENGAGEMENT: Conquer Your Email Anxiety & Just Hit Send!
| I can’t just send an email to a Capital Counterparty…What if it’s annoying!? |
Sending an email shouldn’t be a source of anxiety, but for many of us, because we worry about every possible negative reaction of the recipient – it is.
In capital markets, maintaining consistent engagement with potential capital partners is essential. Capital transactions are complex and require a high level of trust, which takes time to build. One of the most effective ways to foster trust is by delivering consistent, value-added email communication over time. Capital partners expect long-term commitment, which can be demonstrated through proactive engagement. This includes sending email updates, sharing research, and providing educational material that adds value to the relationship.
Here’s the reality: You need to move past the anxiety of how your email might be perceived. Focus on delivering valuable information, and just hit “send” on that email, update, or research material to everyone relevant. Worrying about one or two recipients being judgmental shouldn’t hold you back. The potential value you gain from ongoing engagement far outweighs any minor negative consequences.
Here’s how to manage your email engagement more effectively:
| Email Techniques | Description |
| Remember: It’s Not as Big a Deal as You Think / Shift Your Perspective | The recipient likely won’t dissect your email to the same degree you do. They’ll read it, understand it, and move on. Most people appreciate brevity and clarity over eloquence. The pressure you’re feeling is often self-imposed. |
| Focus on the Recipient’s Needs | Shift your focus from how you think your email will be perceived to what the recipient actually needs. How can your message help, inform, or benefit them? This shift not only eases your anxiety but also makes your email more engaging and likely to be well-received. When you prioritize the recipient’s needs, your tone naturally becomes more empathetic. |
| Use Templates to Reduce Decision Fatigue (Ask Deer Isle for our AI Enhanced Templates!) | Templates can save time and reduce decision fatigue. If you find yourself stuck, start with a template and customize it for the specific situation. Deer Isle offers AI-enhanced templates to assist with common email scenarios, such as follow-ups, requests for information, or networking opportunities |
| Accept Imperfection and Move Forward | No email is perfect, and that’s okay. A typo or slightly awkward phrase won’t ruin the relationship. Most people are far more forgiving than we assume. The key is to keep progressing, not obsessing over perfection. The more emails you send without overthinking, the more confident you’ll become. |
The next time you find yourself overthinking an email, remember: your message doesn’t have to be perfect, just purposeful. Take a deep breath, trust yourself, and hit ‘Send.’ It’s just an email — and your recipient values your effort and your progress!
If you would like to discuss this further, or, if you or one of your clients is thinking about or has a capital opportunity – we advise on creating successful outcomes – Contact us!
