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EMAIL SUBJECT LINES THAT WORK IN THE CAPITAL MARKETS: Do’s and Dont’s

by Dianna Raedle June 22, 2023

Email is still the main business communication tool – as bad as it is.  Most business people use it for most of their communications.  Post COVID, calls are reserved for in-depth and meaningful interactions and email is viewed as an efficient means for receiving information that has not risen to the level of a call.

The first step in having an effective email is to make sure that the subject line is compelling enough to have the recipient open it.

Institutional Capital Markets participants open emails (even cold ones).  They are paid (ie: its part of their job to be on the lookout for the best opportunities – institutional capital market participants are fiduciaries) to find best opportunities.

In fact, they usually feel particularly proud if they find a diamond in the rough – it usually means greater returns.

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Deer Isle Group

info@deerislegroup.com

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Founded in 2007, Deer Isle is a differentiated investment bank that empowers Capital Participants with the right tools to ensure transparent, smooth, and efficient direct capital markets outreach. Since our founding, we have successfully transacted over $5 billion in capital, through Deer Isle Capital, LLC (our FINRA registered broker/dealer), for companies and funds in a wide variety of security types, sectors, and geographies.  

The foundation of our approach is innovative unbundled capital capabilities, expertise, and guidance that are customizable depending upon our client’s requirements.  

Our services, available on an “as needed” basis include:

Strategic Capital ConsultingTM (“Deer Isle Bootcamp”) to prepare for a capital or M&A transaction including Strategic Capital PositioningTM, Strategic Capital Modeling, Due Diligence Preparation and Capital Markets Landscaping.

Beacon (“Proprietary Technology”) offers “Direct Issuance/Contact” capabilities, as well as Capital Markets Brand Building, which helps ensure capital markets success today and in the future from a relevant universe of 10,000+ institutional (fiduciary) capital markets organizations/45,000+ institutional capital markets people. 

Closing Advisory/Guidance (including “Shepherding”) expertise, through Deer Isle Capital, for structuring, negotiating, and completing a successful capital/M&A transaction.