CAPITAL MARKETS HAVE PAUSED: 5 Steps for Moving Towards Transaction Success
by Dianna Raedle
April 26, 2025
| Build Momentum! |
The capital markets have shifted and there is increasing consensus that the environment might not change in the foreseeable future. Investment activity has slowed, decision-making timelines have extended, and most Capital Providers have become increasingly selective.
For both Capital Seekers and Capital Providers, this presents challenges — but also opportunities. Now is the time to recalibrate and maintain momentum, even when immediate transactions are harder to close.
Here’s how to maintain capital momentum in a paused environment:
| Action | Why It Matters | Quick Tip |
| Stay Engaged & Visible | Out of sight = out of mind. Regular updates build trust. | Touch base every 6–8 weeks with meaningful insights. |
| Sharpen Your Investment Opportunity | Clear positioning wins in a crowded, cautious market. | Refine your materials — be crisp on Why You, Why Now, What’s in it for the Counterparty. |
| Broaden Capital Universe Thoughtfully | New transaction counterparty opportunities exist, but quality targeting is key. | Expand outreach smartly — use advanced filtering techniques to engage your relevant set of potential counterparties “ |
| Show Adaptability | Flexibility signals resilience, a key investor priority. | Share how you’re adjusting to today’s market realities. |
| Prioritize Relationships | Deals slow, but relationships grow. Trust is the new currency. | Focus on connection over closing — it pays off later. |
Don’t freeze just because the market has. Stay strategic. Stay visible. Stay ready.
Momentum now = transactions later.
